IDENTITY PARADE
DUBLIN, COUNTY DUBLIN
Identity Parade, the exciting Dublin five-piece, present an infectious blend of indie rock - powerful, upbeat and energetic music, creating a new refreshing sound and vibe. “Impressive Group, Impressive Sound”, Dave Robinson, Founder of Stiff Records and Former Island Records Head.
Debut album "Identity Parade" out on 12th March 2010
“These Dublin newbies are smart, confident, and – that rarest of attributes in a straight-up indie rock outfit – interesting”. Hotpress ´09
Identity Parade came together in 2006 and spent two years playing, writing and being a band, whilst building a strong reputation with their invigorating live performances (playing alongside Republic Of Loose, The Blizzards, The Coronas and Director) to name a few. Identity Parade spent most of 2008 recording their debut album due to be released in Oct 09. The album has been completed by the bands Producer John Turps in Dublin @ Asylum Studios with Mixing Engineer, Liam Mulvaney.
The album project has been recorded on location at Bermingham House Tuam Co Galway, a safe haven for Mick Jagger and Marianne Faithfull in the late 60´s, Asylum Studios in Dublin and 147 studios, also in Dublin.
Kicking Stones was released in October 2009 and reached number 12 in the Irish charts and number 2 in the physical charts. All proceeds were donated to the Galway Rape Crises Centre.
Identity Parade are featured on a new compilation album "Awake" alongside The Waterboys, The Stunning, The Saw Doctors, Sharon Shannon, Martin O'Connor and many more. It is due for national release on 29th Jan 2010.
The band's 2nd single ‘COLLETTE COLLAR’ “With haunting keys, delightfully drone-y vocals and wizardly manipulation of tempo, ‘Collette Collar’ sounds one-part White Stripes, two-parts Foo Fighters” HOTPRESS September 09 Single of the Forthnight.
Collette Collar reached No15 in the Irish Charts on Fri Aug 21st, No1 in the Irish download.ie Charts and No3 in the physical Charts. This is the bands 2nd Irish download.ie No1 in 3 months. (Identity parade were the only Irish Artist in the IRMA single charts for that 2 week period)
As a bonus for the fans the video of “OOH OOH” the debut single was included on the “COLLETTE COLLAR” CD single disc. Both videos can be viewed on the bands sites or on Cashmeremedia´s YouTube site. (search, cashmeremedia).
“OOH OOH” the debut single from the album entered the Irish Charts on May 29th at No 33 (the only Independent act in the top 50 and only other Irish Artist along with U2). The single was also No 1 in the Download.ie Charts and went straight in at No8 in the CD Single physicals.
On Identity Parade´s video for the first single “OOH OOH” and “COLLETTE COLLAR”. "We are very proud of the collaboration between Identity Parade and Cashmere Media. They are two of the finest music video's we have created and the youtube response reflects this." Tony Callaly, Cashmere Media.
“Collette Collar” the video (shot in Windmill lane Studios Dublin) is also on YouTube and has been screened on TG4 in Ireland and both videos are to being screened in 69 02 Shops Nationwide.
Song samples from the album are on www.myspace.com/identityparade or www.identityparade.net for links to FACEBOOK and all band sites.






