Coming up behind established talent like Rejjie Snow, 25 year old Artist/Drummer/Producer Alex Gough is helping blaze a trail for Irish hip-hop internationally. Following radio support and prominent placings in high profile playlists, he’s racked up millions of streams, and earning a high profile syncs on the BBC adaptation of Sally Rooney’s ‘Normal People’, Fortnite and TV in the US and UK
Sonically, there’s dizzying variety within Gough’s productions. Graduating from the sample-heavy sound of 2018’s acclaimed ‘Infomercial Tape’, debut EP ‘80%’ features both brilliantly old school beats on ‘Breakfast’ and jazz-influenced understatement in the shape of ‘Dear SJ’.
According to Gough, future material is set to be even more diverse. Gough’s mixtape 'FOREVER CLASSIC' released in October 2020 may be 90s-inspired but boasts a range that extends from bossa nova to the breakbeat and Beastie Boys-influence of lead single ‘Heart Attack’. Following this up not even 6 months later with a full live EP and Studio Documentary package entitled “BONUS FEATURES”, Gough showed no sign of taking his foot off the pedal. With brand new EP "To Some Degree" launching a brand new era and further pushing his artistic envelope, the combination of creative restlessness and undeniable talent makes Gough an exciting proposition, even if he’s far too modest himself to admit it.